Cool Runnings Package Redesign

Package redesign for Cool Running's Hot Sauce across 3 SKUs:

-Hot Mango 

-Hot Chicken Wing

-Complete Herbs

The objective of this project was to create a modern, appealing redesign for the hot sauce while maintaining the Cool Running's brand identity


My responsibilities included:

- Layout exploration and design sketches

- Designing the final layouts of the sauce packages 

- Designing assets such as the ingredient illustrations, heat bar and the logo refresh 

- Rendering mockups using Blender


Learn more here

Team members

Tara Haghighi

Tasnimah Ahmed Aria

Software used

Adobe Illustrator

Adobe Fresco

Blender

Final Dieline

Mockups

Original bottle mesh sourced from Freepik

Modified and rendered by Tara Haghighi

Assets

Using Format