Cool Runnings Package Redesign
Package redesign for Cool Running's Hot Sauce across 3 SKUs:
-Hot Mango
-Hot Chicken Wing
-Complete Herbs
The objective of this project was to create a modern, appealing redesign for the hot sauce while maintaining the Cool Running's brand identity
My responsibilities included:
- Layout exploration and design sketches
- Designing the final layouts of the sauce packages
- Designing assets such as the ingredient illustrations, heat bar and the logo refresh
- Rendering mockups using Blender
Team members
Tara Haghighi
Tasnimah Ahmed Aria
Software used
Adobe Illustrator
Adobe Fresco
Blender
Final Dieline
Mockups
Original bottle mesh sourced from Freepik
Modified and rendered by Tara Haghighi